Packages are containers or wrappings, whose primary functions are to contain, protect and transport products, and can be classified as complex and systemic, encompassing predictable and / or unexpected interactions between their parts and processes, and should therefore be considered from the perspective of its entire life cycle, (Sastre, De Paula, Echeveste & Zeni, 2019). Given this concept, packaging design brings an important and fundamental contribution to satisfactorily address the complexity involved in the process. In addition, when thinking about the life cycle issue, sustainable innovation gains a leading role in the various stages of planning, which is enhanced by the growing increase in the food service market (meals outside the home). In Brazil, in the last 10 years, industry sales for food-service grew on average 11.5% per year, compared to 9.4% for food retail, according to ABIA - Brazilian Food Industry Association, (https://www.abia.org.br/cfs2019/mercado.html recovered on March 10, 2020). The main reasons were changes in the population's lifestyle, with demand for more convenient, healthy and practical food; the greater number of women working outside the home, increasing consumption of food products and services offered by food-service operators; the rapid expansion of delivery services; total connectivity, widespread use of new information technologies, changing the way of consuming, distributing and producing and the new business and service formats in the food-service channel in line with the emerging demands of consumers. Packaging is closely linked to market growth and changes, as your projects need to understand and address the functional issues of different consumption occasions, different types of customers, communicate clearly with the consumer, and, in addition, need to comply with the correct disposal after use. To this end, they are proposed as a research question: is it possible to develop a project that meets the consumption requirements of the food service and that results in an ecologically sustainable packaging? To try to answer this question, the present study aims to present a real case of redesign of a packaging used for the marketing and distribution of pizza slices in soccer stadiums, aimed at serving thousands of people in a few hours. A case that, due to its specificity, addresses many issues already raised, some of them enhanced by meeting a great demand in a short time. This study is qualitative in nature and uses action-research as a method, according to Gil (2010), action research can be defined as a type of research with an empirical basis that is conceived and carried out in close association with an action or even , with the resolution of a collective problem, in which all researchers participate. The guide framework for the design of the packaging project comes from the adaptation of a model, based on the design methods of different authors in the area, they are: Bergmiller (1976); Giovannetti (1995); Moura e Banzato (1997); Negrão e Camargo (1998); Mestriner (2002); Brod Junior (2004); Gurgel  (2007); Carvalho (2008) & Dupius e Silva (2008), contemplating its stages, which are: Briefing; Planning / development; Drawing; deployment and validation. As a theoretical result, the present study presented an integration model between the design stages of packaging design and its life cycle, seeking to meet the requirements of those involved in the process and aspects related to environmental sustainability. As a practical result, feasibility was identified in the design of the project, taking into account the proposed research question.