Conferências ISEC Lisboa, 5th CIDAG

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ENTERTAINMENT MOBILE INTERFACES FOCUSED IN THE EXPERIENCE TO THE YOUTH PUBLIC
José Victor Matos

Last modified: 2018-04-30

Abstract


User centered and focused on experiential design, this project consisted in the development of digital interfaces for a mobile app, which aimed to unite offer and demand in what concerns Florianópolis region's gastronomic spots and its customer's experience, both in the decision making of purchase as well as in its later feedback. To do so, this project gathered different types of research, which collected both quantitative and qualitative data in order to find insights related to young people's behaviour, which were the main target of the research. Finally, the project closes in a satisfactory way in what concerns its objectives and also suggests that new categories also attached to entertainment may be implemented in the future.


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